Post by account_disabled on Mar 4, 2024 7:49:53 GMT
If you don't have an underlying digital strategy, you won't get anywhere: you risk wasting effort, time and money because you won't know how to achieve your business objectives, which channels to use, which audience to target, how to measure performance. So if you want to bring your company or your brand online (and I would say that today it is essential!), you will have to start right here, from the creation of the Digital Strategy. Digital Strategy: What is it Do you know the map you use when you don't know a place and you have to understand how to start from point A to get to point B? Here, the map is your digital strategy: it is that document that allows you to set your objectives and identify the best path to take, also considering any obstacles, to reach the top, and bring home the results for your company. The map will also be able to provide you with the channels, methods and valid alternatives to get from A to B as quickly as possible, optimizing time and resources.
Each Digital Marketing Strategy consists of the following elements: Digital Venezuela Phone Number Marketing Strategy 1. Objectives The first point you need to clarify to create an effective digital strategy is: where do you want to go? What do you want to achieve? If you are present online, or if your ambition is to be present in the online market with your product or service, you must first understand the goal you want to reach. I recommend: set yourself goals that are realistic, concrete and humble. By “humble” I mean truly attainable. I'll give you a practical example: if you are a startup, just launched on the market, you cannot aim for +80% sales of your service in 3 months thanks to Digital Marketing. It would be pure madness. A reasoning of this type would make you fall into such disappointment and discouragement that you would give up immediately.
If you are a startup, valid objectives could be: brand awareness → make yourself known to your potential customers; increase in visits to the site → if no one understands who you are and what you do, they will hardly buy from you; building a community on social media, so as to communicate your values and solve problems to potential customers thanks to your products or services. If, however, you are an already established brand, then the objectives of your digital strategy may be more linked to Lead Generation and conversions, such as: increase in requests for quotes; increase in leads - prospect email contacts; increase in sales; increase in downloads of downloadables/lead magnets. 2. Timing The second aspect to consider is linked to the timing of the digital strategy, which also in this case must be accurate, measured and true. Let's consider the case of a startup again: if my company is new to the market, it is decidedly unlikely that it will be able to turn over millions of euros in six months.
Each Digital Marketing Strategy consists of the following elements: Digital Venezuela Phone Number Marketing Strategy 1. Objectives The first point you need to clarify to create an effective digital strategy is: where do you want to go? What do you want to achieve? If you are present online, or if your ambition is to be present in the online market with your product or service, you must first understand the goal you want to reach. I recommend: set yourself goals that are realistic, concrete and humble. By “humble” I mean truly attainable. I'll give you a practical example: if you are a startup, just launched on the market, you cannot aim for +80% sales of your service in 3 months thanks to Digital Marketing. It would be pure madness. A reasoning of this type would make you fall into such disappointment and discouragement that you would give up immediately.
If you are a startup, valid objectives could be: brand awareness → make yourself known to your potential customers; increase in visits to the site → if no one understands who you are and what you do, they will hardly buy from you; building a community on social media, so as to communicate your values and solve problems to potential customers thanks to your products or services. If, however, you are an already established brand, then the objectives of your digital strategy may be more linked to Lead Generation and conversions, such as: increase in requests for quotes; increase in leads - prospect email contacts; increase in sales; increase in downloads of downloadables/lead magnets. 2. Timing The second aspect to consider is linked to the timing of the digital strategy, which also in this case must be accurate, measured and true. Let's consider the case of a startup again: if my company is new to the market, it is decidedly unlikely that it will be able to turn over millions of euros in six months.