Post by account_disabled on Feb 18, 2024 5:04:55 GMT
Remember every hypothesis should be geared to “IMPROVE” a situation. SO when you write your hypothesis – literary spell it out…the test is to try to improve, click thru, conversions forms filled out, phone numbers called etc. Start A/B split testing to compare to very different versions “apples to oranges”. If you still aren’t sure about this – contact me in the comments below. Use a tool to serve and rotate the Control and Challenger pages. Review the results against the hypothesis This will be an easy review – did your B Version test/challenger page improve, weaken or not change your baseline of results before you started testing? Dive deeper into the Analytics to see “what else can I learn about this test” Get a cup of coffee and literally wade through allreports and metrics for the test and the timeframe the test ran.
Make notes and observations – these will help build your NEXT round of testing Buy TG Database Use the Champion page as the new Control page and create a new Challenger page. Now get on with juicing more conversions out of your pages or the pages for your clients I want to quickly thank two people I couldn’t have done this case study without. A big shout out to my associate at COX Media, Alfonso Montemayor and developer, Kyle Sanders. Keep testing and never hesitate to reach out via email or the comments below – I reply to everything.
A headline can make or break your landing page. It’s the first thing a visitor reads when they hit your page, and it’s the primary element that will help them decide whether they want to read on – or bounce. Trouble is, oftentimes the headline on a landing page is an afterthought. Or worse, it’s written by a designer so that it “looks” good. This is a surefire way to kill your conversion rate and ruin the effectiveness of your landing page. What makes a landing page headline successful? Any good landing page headline will have three key elements: Focus – An effective headline will not be vague.
Make notes and observations – these will help build your NEXT round of testing Buy TG Database Use the Champion page as the new Control page and create a new Challenger page. Now get on with juicing more conversions out of your pages or the pages for your clients I want to quickly thank two people I couldn’t have done this case study without. A big shout out to my associate at COX Media, Alfonso Montemayor and developer, Kyle Sanders. Keep testing and never hesitate to reach out via email or the comments below – I reply to everything.
A headline can make or break your landing page. It’s the first thing a visitor reads when they hit your page, and it’s the primary element that will help them decide whether they want to read on – or bounce. Trouble is, oftentimes the headline on a landing page is an afterthought. Or worse, it’s written by a designer so that it “looks” good. This is a surefire way to kill your conversion rate and ruin the effectiveness of your landing page. What makes a landing page headline successful? Any good landing page headline will have three key elements: Focus – An effective headline will not be vague.