Post by account_disabled on Jan 22, 2024 7:58:48 GMT
Just Do it, I love it, Like no other, Life is good, Connecting People...all these slogans evoke clear associations and certain emotions - they are memorable “representatives” of their companies. Slogans distinguish brands from competitors, create around them a powerful, motivated team and a circle of loyal customers. They invite, encourage, and sometimes inspire their users. But a beautiful, catchy slogan is just the icing on the cake of marketing art. The basis is the brand platform, on the creation of which various specialists have been working for quite a long time. Users remember the aftertaste of this cherry, not always thinking about how much work and time it took to plant a cherry tree, grow fruit on it and select one single cherry for decoration. Further in this article we will look at what a brand platform is, what elements it consists of and how the development process occurs.
What is a brand platform What is a brand platform: definition and main com B2B Email List ponents A brand platform is the basis, a tool for positioning a company and revealing its history. Stories filled with meaning, emotions and motivation. The brand platform is an image of the company, reveals the features of its product, a description of the main characteristics and purpose. The platform is sure to fill the brand with pleasant emotions. A well-developed brand platform distinguishes the company from its competitors and is a kind of business card. Main elements of the brand platform: general description and character - the so-called “brand passport”; defining core values; mission, vision and brand promise;
unique offer and its advantages; emotional content; visual attributes; verbal and non-verbal identifications; logo, slogan and corporate identity; positioning and positioning strategy. It is worth noting that a brand platform cannot be virtual and be in someone’s head at the level of ideas and thoughts; it must be a complex of physical data and documented events. Such a platform will be easy and convenient for any employee of the company to use, and it will be much easier for management to initiate all new team members into a common cause and rally them to work on a single mission. Key elements of a brand platform The need for a brand platform While the manufacturer develops small batches of his product and is content with a small number of buyers, he is not interested in developing a brand platform. But any movement towards scaling a business must begin with a strategy based on the brand platform.
What is a brand platform What is a brand platform: definition and main com B2B Email List ponents A brand platform is the basis, a tool for positioning a company and revealing its history. Stories filled with meaning, emotions and motivation. The brand platform is an image of the company, reveals the features of its product, a description of the main characteristics and purpose. The platform is sure to fill the brand with pleasant emotions. A well-developed brand platform distinguishes the company from its competitors and is a kind of business card. Main elements of the brand platform: general description and character - the so-called “brand passport”; defining core values; mission, vision and brand promise;
unique offer and its advantages; emotional content; visual attributes; verbal and non-verbal identifications; logo, slogan and corporate identity; positioning and positioning strategy. It is worth noting that a brand platform cannot be virtual and be in someone’s head at the level of ideas and thoughts; it must be a complex of physical data and documented events. Such a platform will be easy and convenient for any employee of the company to use, and it will be much easier for management to initiate all new team members into a common cause and rally them to work on a single mission. Key elements of a brand platform The need for a brand platform While the manufacturer develops small batches of his product and is content with a small number of buyers, he is not interested in developing a brand platform. But any movement towards scaling a business must begin with a strategy based on the brand platform.