Post by account_disabled on Dec 26, 2023 4:33:47 GMT
Marcos de Quinto , former vice president of The Coca Cola Company, spoke about brands and advertising in the program Horizonte de Cuatro presented by Iker Jiménez, which yesterday, March 3, focused on the smear campaigns following the "Barçagate" case. Firstly, and after being asked by the presenter, de Quinto assured that the smear campaigns that companies have to face "are continuous", also pointing to "aggressions" within the categories. "You can attack a brand, the corporation or the category ," he stressed. "Influencing is legitimate, everyone in this life wants to influence, a brand wants to influence because it wants to be chosen instead of another brand , and a candidate for a football club also wants to influence because it wants to look better than another candidate," he explained. . «Communication and advertising always speak positively about one. In a bicycle race, you can win in two ways. Or pedaling harder than the other, or putting a stick in the opponent's wheels, and that is a bit what we call black marketing.
Because the Advertising law is like a contract , if you see an advertisement for something and it turns out that the product does not meet expectations, you can go to court and say that it is a contract," he recalled. However, in Phone Number List content and networks "you skip all advertising laws." The content can, protected by freedom of expression, contain inaccuracies , he assured. Marcos de Quinto also spoke about the power of evil and the negative , which is remembered much more than the positive. "Once someone has made a libel about a person or something, even if it turns out to be false in the end, he will always remain here," he recalled. It is, therefore, something very effective and very difficult to counteract. But these types of campaigns are not limited to social networks . «When there are serious smear campaigns, they occur even on television networks, because there is an issue that is paradoxical. Advertising cannot lie, however, a collaborator of a program like me can," she emphasized. How do brands respond to smear campaigns.
Because you don't react and, if things go out, they tell you “'you see how we were right'; and if they were not turned off, it would have been even worse. "It's like a wild card, there is a lot of cheating in these types of companies," he explained. Today we talk / watch #brands and #campaigns with @marcosdequinto on @cuatro TV. We are live. @mkdirecto never closes or lets his guard down
pic.twitter.com/uzDf9nrSje — Javier Piedrahita (@jpiedrahita) March 3, 2021 "The same thing that is happening on social networks, when I was young and started working at Coca-Cola, if you didn't like the ad, there were certain associations and what you received were letters ," said the former vice president of the multinational in the program Four. With technology, this happens “in a big way,” he noted. Entering the political issue, he once again recalled that, although advertising cannot lie, "curiously many years ago politicians removed political propaganda from the Advertising law. When you see political advertising, they can lie, they are not subject to the advertising law ," she explained. About #politicaladvertising and lies from #politicians . Always clear and interesting.
Because the Advertising law is like a contract , if you see an advertisement for something and it turns out that the product does not meet expectations, you can go to court and say that it is a contract," he recalled. However, in Phone Number List content and networks "you skip all advertising laws." The content can, protected by freedom of expression, contain inaccuracies , he assured. Marcos de Quinto also spoke about the power of evil and the negative , which is remembered much more than the positive. "Once someone has made a libel about a person or something, even if it turns out to be false in the end, he will always remain here," he recalled. It is, therefore, something very effective and very difficult to counteract. But these types of campaigns are not limited to social networks . «When there are serious smear campaigns, they occur even on television networks, because there is an issue that is paradoxical. Advertising cannot lie, however, a collaborator of a program like me can," she emphasized. How do brands respond to smear campaigns.
Because you don't react and, if things go out, they tell you “'you see how we were right'; and if they were not turned off, it would have been even worse. "It's like a wild card, there is a lot of cheating in these types of companies," he explained. Today we talk / watch #brands and #campaigns with @marcosdequinto on @cuatro TV. We are live. @mkdirecto never closes or lets his guard down
pic.twitter.com/uzDf9nrSje — Javier Piedrahita (@jpiedrahita) March 3, 2021 "The same thing that is happening on social networks, when I was young and started working at Coca-Cola, if you didn't like the ad, there were certain associations and what you received were letters ," said the former vice president of the multinational in the program Four. With technology, this happens “in a big way,” he noted. Entering the political issue, he once again recalled that, although advertising cannot lie, "curiously many years ago politicians removed political propaganda from the Advertising law. When you see political advertising, they can lie, they are not subject to the advertising law ," she explained. About #politicaladvertising and lies from #politicians . Always clear and interesting.