Post by account_disabled on Dec 20, 2023 5:56:45 GMT
The SOCIAL restart conference belongs to the "family" of restarts, i.e. conferences focused on various fields of online marketing, organized by the digital agency Taste. A total of 14 speakers spoke at the event with 11 different topics that affect society from many sides and points of view. image SOCIAL reboot 2018 The aim of the SOCIAL restart was to bring practical tips and topics to the listeners, which are commonly dealt with by social media managers, business owners and other marketers. In this way, daily content creation and the general approach to content creation, branding, performance, videos, influencer marketing or creative campaigns were addressed, and current topics such as the use of Instagram for B2B brands or HR campaigns in a time of low unemployment could not be missed.
Stupid posts get stupid C Level Executive List feedback The lecture day was started by Dan Krásný and right away. Social media managers produce dozens of posts per month. How are they supposed to know that the post is no longer worth publishing. They should be critical of themselves above all, and it can also help them to remember four attributes: brand lifter - brand support, clearly recognizable brand multiplier - does the post have a chance to reach people? personalizer - can it capture the target? eye catcher - get attention? image Maru Kortanová Marta Kortanová smoothly followed up on the creation of content , who reminded us in practical demonstrations that content is made with people and for people . She approached the HCD method and showed the possibilities of generating new ideas and finding out customer opinions and how to turn all of this into content on social media.
The morning block was closed by Adam Zbiejczuk with a demonstration that even for B2B client CETIN (Czech Telecommunication Infrastructure) Instagram makes sense and can work. image The entire conference was accompanied by well-known hashtags Build brand communication on pillars Iveta Oršulíková from Lovebrand talked about how important it is to have clearly defined brand pillars and not only for communication in the world of social networks. But what are the pillars? they briefly and clearly explain what the brand is about and what it says about itself the pillars are still an internal material, but they penetrate to the outside as well their content describes what and how customers will be told A brand's brand is not just its logo. It is made up of many more aspects, such as the tonality of communication (and its observance on social media as well!), associations connected with the brand, visual communication or even a ringtone.
Stupid posts get stupid C Level Executive List feedback The lecture day was started by Dan Krásný and right away. Social media managers produce dozens of posts per month. How are they supposed to know that the post is no longer worth publishing. They should be critical of themselves above all, and it can also help them to remember four attributes: brand lifter - brand support, clearly recognizable brand multiplier - does the post have a chance to reach people? personalizer - can it capture the target? eye catcher - get attention? image Maru Kortanová Marta Kortanová smoothly followed up on the creation of content , who reminded us in practical demonstrations that content is made with people and for people . She approached the HCD method and showed the possibilities of generating new ideas and finding out customer opinions and how to turn all of this into content on social media.
The morning block was closed by Adam Zbiejczuk with a demonstration that even for B2B client CETIN (Czech Telecommunication Infrastructure) Instagram makes sense and can work. image The entire conference was accompanied by well-known hashtags Build brand communication on pillars Iveta Oršulíková from Lovebrand talked about how important it is to have clearly defined brand pillars and not only for communication in the world of social networks. But what are the pillars? they briefly and clearly explain what the brand is about and what it says about itself the pillars are still an internal material, but they penetrate to the outside as well their content describes what and how customers will be told A brand's brand is not just its logo. It is made up of many more aspects, such as the tonality of communication (and its observance on social media as well!), associations connected with the brand, visual communication or even a ringtone.