Post by account_disabled on Dec 19, 2023 7:17:47 GMT
At least when they are online. of their “breads”, but that’s not what counts online. If we want to be connected to our market and appear as an opportunity/solution when they go (especially on a search engine) to try to understand and solve it, it is not enough to understand what the problem to be solved is. The key is elsewhere. The key is to understand how those we want to reach look for a solution, what their thoughts are, what questions they ask themselves. It is only under this condition that we can hope to be visible and seen. And there, if we are really at the heart of the subject of the concerns of our targets, it is no longer a question of quantity. Quantity can even be an ally for strong personalization and for everyone to have the impression that they are being addressed in particular: I understand you.
This is also one of the two reasons that emerge from the Fournaise study to explain the Email Data underperformance of BtoB content: Ineffective value proposition: “format is nothing without good content”. If the content is not good, if it does not engage, no matter the creative, the media strat, the campaigns... there will be no results. Lack of knowledge or poor knowledge of pain, needs, desires or expectations. We cannot be effective if it is not done on the one hand and well prioritized on the other. Probably a link with what Sylve puts behind lack of empathy, not enough listening and too self-centered content. I have numerous examples either of prospects encountered or of competitors of my clients who were able to invest thousands, if not millions of € for completely off-target campaigns.
No one is safe, even the biggest global brands are affected. For effective content, think “audience” Moreover, in the rest of the exchanges, we talk about listening, addressing the “real problems” (and not those we think our target has) and reversing the process. In other words, moving from a PUSH approach (of content) to a PULL approach (driven by the audience, its needs, its expectations), such as the approach. DPM (Digital Pull Marketing). Approach rewarded by BPI France as one of the most innovative. By reversing the process, starting not from its messages, its offers, what we have to say but from the problems of its customers and prospects, the DPM approach (which can be extended into reverse-SEO) allows companies that use it, to make a real difference.
This is also one of the two reasons that emerge from the Fournaise study to explain the Email Data underperformance of BtoB content: Ineffective value proposition: “format is nothing without good content”. If the content is not good, if it does not engage, no matter the creative, the media strat, the campaigns... there will be no results. Lack of knowledge or poor knowledge of pain, needs, desires or expectations. We cannot be effective if it is not done on the one hand and well prioritized on the other. Probably a link with what Sylve puts behind lack of empathy, not enough listening and too self-centered content. I have numerous examples either of prospects encountered or of competitors of my clients who were able to invest thousands, if not millions of € for completely off-target campaigns.
No one is safe, even the biggest global brands are affected. For effective content, think “audience” Moreover, in the rest of the exchanges, we talk about listening, addressing the “real problems” (and not those we think our target has) and reversing the process. In other words, moving from a PUSH approach (of content) to a PULL approach (driven by the audience, its needs, its expectations), such as the approach. DPM (Digital Pull Marketing). Approach rewarded by BPI France as one of the most innovative. By reversing the process, starting not from its messages, its offers, what we have to say but from the problems of its customers and prospects, the DPM approach (which can be extended into reverse-SEO) allows companies that use it, to make a real difference.