Post by account_disabled on Dec 6, 2023 5:52:30 GMT
If you are starting a tea business and want to create content that What level of caffeine does this tea have? How fragrant is it? Or there's a way to make a drink that's still not enough. But you would have to talk in depth about the benefits of tea in an Insight-style manner, such as Using tea as an ingredient in health drinks How to make delicious tea Special tips from our brand only Case study of tea business model How is it? How difficult is it? How to look at good tea leaves, etc. If you read the game as a general tea business. We often make content about how this tea helps with blood circulation, etc. This is not considered wrong, but it is considered information that is not much different from other places. Don't forget that we have to invest in property. Therefore, something beyond expectations must be given first. 3 steps to encourage customers to make purchasing decisions through Content Marketing If you sort customer change of mind From being an unknown person to being our customer.
According to general sales principles Customers can be divided Phone Number List into 3 periods: Cold, Warm, and Hot. To explain, the Cold period is like someone who never thought of being interested, and the Warm period begins to be interested. And finally, the Hot period is the period where you give your heart and finally decide to buy the product. When taking these three types of customers and sorting them according to the Customer Transformation Journey, or the path for customers to change to trust our brand, it is divided into 3 phases as well: 1. Awareness. Begin to know. The first phase was to make customers get to know each other. It was a time when we had to meet Cold customers who were still cold and didn't know who we were. For this step, it is about stimulating conversion to Warm customers. Therefore, the content that should be presented should be content that makes customers aware of the problems they are having.
Taking the example from the tea business above, most tea drinkers are health conscious. We can create content that stimulates problems that customers have, such as 10 tea leaves, drink them and relieve stress. Get rid of headaches from stressful work within 10 minutes, for example. Most importantly, don't forget to recommend how to make tea. to get maximum efficiency Along with tips to enhance the flavor even further. And if we sell tea making tools as well Here we can advertise products in tie-ins and introduce products into the content immediately. However, content in the Awareness section does not have to be the only thing that brings engagement scores, but should focus on content that answers customer questions well. Because it will make our content easily discovered on the Search Engine system. When customers are looking for information Want that product and service and get clicks as well. If any brand can answer the questions that customers have in their minds, It will create a handicap. Beat competing brands by default.
According to general sales principles Customers can be divided Phone Number List into 3 periods: Cold, Warm, and Hot. To explain, the Cold period is like someone who never thought of being interested, and the Warm period begins to be interested. And finally, the Hot period is the period where you give your heart and finally decide to buy the product. When taking these three types of customers and sorting them according to the Customer Transformation Journey, or the path for customers to change to trust our brand, it is divided into 3 phases as well: 1. Awareness. Begin to know. The first phase was to make customers get to know each other. It was a time when we had to meet Cold customers who were still cold and didn't know who we were. For this step, it is about stimulating conversion to Warm customers. Therefore, the content that should be presented should be content that makes customers aware of the problems they are having.
Taking the example from the tea business above, most tea drinkers are health conscious. We can create content that stimulates problems that customers have, such as 10 tea leaves, drink them and relieve stress. Get rid of headaches from stressful work within 10 minutes, for example. Most importantly, don't forget to recommend how to make tea. to get maximum efficiency Along with tips to enhance the flavor even further. And if we sell tea making tools as well Here we can advertise products in tie-ins and introduce products into the content immediately. However, content in the Awareness section does not have to be the only thing that brings engagement scores, but should focus on content that answers customer questions well. Because it will make our content easily discovered on the Search Engine system. When customers are looking for information Want that product and service and get clicks as well. If any brand can answer the questions that customers have in their minds, It will create a handicap. Beat competing brands by default.